Casa Decker
Betsy Decker ECD
Coach was already reaching Gen Z by showing up where they are, creating community, and making products that enabled their self-expression.
At the same time, the WNBA was coming of age.
Together, through a shared commitment to creative expression and a belief in the power of being true to yourself, Coach and the WNBA are giving players and fans a platform for Courageous Self-Expression.
Coach X WNBA Teaser
The Launch
GRWM Draft Tiktok
As the season got underway, we created a special section for 5 of our biggest Coach X WNBA fans, called the Courtside 5. As a fan, there’s nothing better than sitting in the “folding seats” right next to your favorite team, while showing off your favorite fashion.
Our first Courtside 5 featured Christian Conway, sports journalist, fashion expert, impressive commentator.
For All-Star Weekend, we created experiences for all fans to get in on the fashion and the WNBA action.
It didn’t take long for the momentum of the message to take on a life of its own.